2030 In Sight: “To ACTIVATE consumer demand and market change by raising public demand to ensure markets are responsive, remove barriers to care and make services available and affordable”

Abstract

The International Agency for the Prevention of Blindness (IAPB)’s 10-year mission, 2030 In Sight, recognizes the hurdles that need to be overcome and presents the eye health sector with a new approach to ELEVATE, INTEGRATE and ACTIVATE. The Activate Strategy is the key to translating the overarching goals of this initiative into actionable outcomes at national and global levels. To activate this strategy successfully, adopting a multifaceted approach that includes eye health campaign reforms, financial mobilization, equity-focused actions, and active community participation is essential. Increased funding and collaboration across stakeholders, as well as robust monitoring and evaluation frameworks, will be key to ensuring that the global burden of preventable sight loss is reduced. Community engagement and public awareness are vital to seeking care early and adhering to treatment regimens. Public eye health campaigns also play a critical role in breaking down stigma and empowering individuals to take charge of their eye health. Ensuring equitable access to eye care is crucial for success, and financial models that reduce costs for underserved communities will improve outcomes and increase demand for services. This review explores the key components of the 2030 In Sight Activate Strategy, the critical actions required to implement it, what has been done so far, the challenges that need to be addressed for successful activation, and proffers suggestions about what we can do locally to drive consumer demand for eye care services. In conclusion, with concerted effort, 2030 In Sight can achieve its goal of significantly improving eye health outcomes worldwide, particularly for the most vulnerable populations.